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7-Eleven’s 7NOW App Offers Pick-Up



With over 70,000 retail stores around the world no one can say that 7-Eleven does not do a lot of things right.  We talked a lot about carbon footprints this week.  So, it’s once gain time to talk about sector leaders staying dynamic to maintain customer relevance. According Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® that is just what 7-Eleven is doing once again.
When the customer moves 7-Eleven moves with them.  So, adapting to new consumer preferences at the speed of convenience and contactless service amid the COVID-19 pandemic, 7-Eleven Inc.’s 7NOW delivery app now offers customers the option to order and pay for items ahead of time.
The move provides customers with added convenience and minimized time spent in stores, according to the convenience store retailer.


7-Eleven Chief Operating Officer Chris Tanco, stated, “As people struggle to adapt to new routines in response to the COVID-19 pandemic, 7-Eleven is committed to helping customers get what they need — when, where and how they need it,” … “The new pickup option on our 7NOW delivery app is an example of how we’re meeting customer’s needs to be in and out of stores quickly with minimal touchpoints and increased physical distancing, while also making life a little easier.”
To utilize the new service, customers:
·         Download the 7NOW app via the Apple App Store or the Google Play Store;
·         Enter their location in the top left corner, then select “Pickup” instead of delivery;
·         Add items to their cart and pay in the app to complete their purchase;
·         Track the entire order process as it is “picked,” “packed” and “ready for pickup”; and
·         Head to the store, show the nearest store associate the four-digit code on the 7NOW app and pickup their items.
In addition to the new pickup feature, 7-Eleven is doubling its delivery footprint to ensure more customers can access the convenience of delivery and pickup. Both experiences will soon be available to 60 million households in more than 1,300 cities across nearly 2,000 stores, according to the retailer.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions®can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter


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