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Domino’s Amps Up Technology with Marketing & Motorbikes

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Success is contagious at Domino’s as it seems every time Domino’s Pizza has a success step it is followed-up with another according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Fresher, faster, food delivery has a ‘halo’ of better for you around it that’s in larger part too back-in the Domino’s focus was 30 delivery.

Now to enable fresher faster, urban delivery with a sustainable halo of better for you Domino’s New Zealand General Manager Cameron Toomey New Zealand based electric vehicle manufacturer UBCO about supply possibilities. 

Ok, so just think, with food delivery orders on the rise, Domino’s Pizza is embracing electric transport. And Kiwi business UBCO is providing new electric motorbikes for the growing Domino’s fleet. Two Kiwi businesses innovating for the good of the planet (and pizzas). How is that not a win, win?

Cameron Toomey stated “The UBCO bikes have several advantages over cars when it comes to deliveries. They are faster through heavy traffic, parking isn’t an issue, they’re cheaper to run and more environmentally friendly. Our delivery teams safely deliver thousands of pizzas each week and we see the UBCO bikes as an important part of our fleet going forward.”

For the rest of you, think about this quote for a recent article: “The UBCO 2X2 is not your standard electric bike. UBCO has, in effect, created a new category of vehicle called a ‘Utility Bike’. Originally developed for off-road use the utility bike has drawn an increasing following for on-road use in a variety of sectors such as commuting, prepared food and grocery delivery, postal and freight.”  Prepared food?  Yes, Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food delivered from an electric bike, it cost less than a car and is seen as better for you according to Johnson.

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Regular readers of this blog know that our own Grocerant Guru® touts a successful digital marketing platform that is consumer interactive and participatory and once again Domino’s is doing all the right things within the marketing space as well.  So, Domino’s customers can now compete in Domino’s Homemade Film Festival contest by submitting a home movie that showcases their love of Domino’s for the chance to win free pizza for a year.

Kate Trumbull, Domino’s vice president of advertising stated, “Millions of Americans are spending more time than ever at home and looking for activities to entertain their families,” .. “What better way to have a fun day than to make a home movie and possibly win free pizza for a year because of it? Domino’s might even use some of the submissions in a future TV commercial.”

So get started as Domino’s Homemade Film Festival is accepting videos through Aug. 21 at www.DominosFilmFest.com. Customers can visit this site to vote for their favorite home movie between Sept. 7-11. On Sept. 18, Domino’s will announce the grand prize winner who will receive free pizza for a year in the form of $1,560 in Domino’s eGift cards. The second-place winner will receive a $500 Domino’s eGift card, while third place will receive a $200 eGift card.

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Domino’s Homemade Film Festival was inspired by the brand’s latest lo-fi TV spot, which was filmed with an iPhone. For a complete list of requirements and to read about some inspirational filming ideas, such as showcasing how you eagerly wait for your Domino’s delivery, visit www.DominosFilmFest.com .

For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

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