Time starved, price conscious consumers continue migration food dollars from grocery stores to grocerant niche Ready-2-Eat and Heat-N-Eat food at Dollar Stores. Consumers are finding food discover rewarding as both Dollar General and Dollar Tree continue to expand food offering in the Ready-2-Eat and Heat-N-Eat fresh prepared food niche.
Dollar General continues to focus on the consumer creating a platform that is more customer-friendly shopping experience, including faster checkout, and more grocerant niche food products drive incremental relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Even Amazon cannot compete with Dollar Tree stores as the Dollar Store sector continue to be one step ahead of the online retailer. That step by the way according to the team at Foodservice Solutions® is the continued growth of new customers stepping into dollar stores and then returning stepping back into dollar stores. The Dollar Store sector successfully garnered the ‘center’ of the store from legacy grocery stores over the past 15 years and now they are going after the fresh food market place. It’s a simple process as they introduce more fresh food at a lower price, they drive home the message that they can save consumers time as well.
The goal of the prototype is to emphasize perishables and help moms find quick meal solutions or fill-in items, Dollar General has expanded its cooler penetration across store bases. This was prompted by research that shows a basket with a perishable item is nearly 50-percent higher than the chain average.
Restaurants and C-stores have been building sales momentum within the Ready-2-Eat and Heat-N-Eat fresh prepared food niche. Now that both Dollar Tree and Dollar General have entered the mix the price, service, quality equilibrium will be resetting once again. Are you prepared? Do you need outside eyes?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information