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Noodles & Company Interactive Participatory Marketing

Company Interactive Participatory Marketing

Company Interactive Participatory Marketing

Making all the right move Noodles & Company, is focused on two key consumer touchpoints that all food retailers should be focusing on according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
Those two touchpoints are brand messaging / marketing that interactive and participatory. In a new partnership with the acclaimed People’s Improv Theater in New York City and the iO Theater in Chicago, Noodles & Company is going to bring the joy and spontaneity of live events directly to guests’ homes via live-streamed interactive improv shows inspired by the endless possibilities of Noodles’ signature dish: Wisconsin Mac & Cheese.
So, how is this for interactive and participatory opening the door to a world of ‘Mac & Cheese & Yes &,’ Noodles is hiring comedians from the two theaters to showcase their talent in five virtual 15-minute performances streamed via Facebook Live from Monday, August 17 to Friday, August 21 (each show will be made available at following the live performances). Starting with a prompt inspired by Noodles’ Wisconsin Mac & Cheese and the infinite customizations and possibilities it brings, the live improv shows will take on a life of their own with the help of audience input and the performers’ boundless creativity.
“We want to deliver the live entertainment that our guests are craving right now, and what better way to do so than through an interactive event, connecting people virtually through the power of laughter?” said Stacey Pool, chief marketing officer of Noodles & Company. “With more than 2.7 million ways to customize your Noodles mac, the possibilities are truly endless, and we can’t wait to see how these clever performers are inspired by the very dish that excites our own individuality and creativity here at Noodles.”  
Company Interactive Participatory Marketing

Company Interactive Participatory Marketing

In addition to providing a bit of comic relief, Noodles & Company is continuing the cheesy fun with a sweepstakes offer for five lucky guests to win big. All week while the improv shows are running, Rewards members can enter to win a year’s worth of free Wisconsin Mac & Cheese* when they use the code “Coke&” online or on the mobile app to unlock a free beverage with the purchase of an entree. Plus, guests can use the free beverage deal to be one of the first to try the new Very Berry Minute Maid Lemonade Flavor, developed exclusively for Noodles by Coca-Cola Freestyle, available starting August 17.
As if guests don’t have enough reason to register for Noodles Rewards right now, for a limited time only, new members will automatically receive unlimited free delivery for 30 days simply by signing up. To participate in the all the fun, guests need to register via the mobile app or online at prior to their first order.
Winners will receive a reward for one free bowl of Wisconsin Mac & Cheese loaded to their Rewards account every week for 52 weeks
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter
Company Interactive Participatory Marketing

Company Interactive Participatory Marketing

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