Restaurants search for answers and convenience stores the ilk of QuickChek Corp. expand customer relevance with new electricity, delivering a fresh fast solution for dinner meals and more according to Steven Johnson, Grocerant Guru® Tacoma, WA based Foodservice Solutions®.
That new electricity comes via a new partnership with DoorDash to offer its complete foodservice menu for delivery. Why is this important third party delivery is an incremental step that drives top line sales and bottom line profits according to Johnson. It’s the start, milk, eggs, soap will be next to increase the basket size and most importantly drive the all-important mix & match bunding so important for consumers buying within the grocerant niche.
Delivery is the latest convenient purchase option from QuickChek Corp., following the introduction of in-store self-checkout counters, mobile ordering and curbside pickup. Remember in 2020 saving time is at the core of everything for the consumer even if they have been staying home.
QuickChek CEO Dean Durling stated “We let you choose your convenience, and with our new partnership with DoorDash, we can deliver whatever you’re in the mood for right to your door, whenever and wherever you want,”.
Third party Apps the ilk of DoorDash’s mobile app have become a platform that consumers expect to find a full range of items including QuickChek’s custom-made sub sandwiches and wraps made with seasonal ingredients and fresh meats and cheeses; comfort foods such as mac-and-cheese; fresh baked QuickChek snacks, including French fries, empanadas, and mozzarella sticks; and handcrafted QuickChek beverages, including real fruit smoothies, milkshakes and decadent treats.
Since the delivery rollout began, 12-inch subs, six-packs of fresh baked QuickChek chocolate chunk cookies, and pints of ice cream are among the most popular items. Safe food delivery options are paramount during the COVID-19 pandemic, according to QuickChek, which noted that it has added a speedy, contactless way for consumers to enjoy their favorite foods as well as bypass a trip to the supermarket.
Battle for Share of Stomach
Durling continued “Whether you want to visit your neighborhood store, pick up restaurant-quality food and essential household products at curbside, or have your comfort food cravings delivered, we can provide you with the fast, safe and healthy shopping environment you seek,”
Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.