Sun Baskets Grocerant
How well do you know your customer? Do you know how many people want to come home from work and prepare a meal from scratch, cook a meal, and do dishes? Well, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® recent grocerant scorecards reveled that 83.1% all dinners prepared at home have at least 1 meal component and 68.4% have two meal components. So, when Meal-kit provider Sun Baskethas launched Fresh & Ready meals, which require no preparation and can be made in as little as six minutes. The team at Foodservice Solutions® noted that not only can consumers ‘eat clean and feel great’ but that halo of ‘better-4-you’ is extended as they don’t have to do any prep work and in many homes no dishes, the team knew they understand today’s grocerant niche consumers.
According to Sun Basket, “its Fresh & Ready meals are created by award-winning chefs, and feature in-season ingredients grown for peak flavor. The new line provides Sun Basket customers with additional convenient meal solutions that are superior in quality, taste and nutrition.”
For those of you who don’t know, Fresh & Ready meals are served in premium wood trays that can go straight into the oven or microwave. The meals are never frozen, made fresh each week and feature organic produce grown on family farms.
Are you ready to try them? Here is how you can they are available as part of Sun Basket’s weekly meal plan, the meals start at $10.99 per serving. Menu offerings include recipes such as pappardelle with wilted spinach, sweet peas and fresh ricotta; shrimp paella with fire-roasted tomatoes and bell pepper; and Southwestern turkey and sweet potato skillet. Sun Basket’s assortment of freshly prepared, ready-to-heat meals is now available nationally under the new name Fresh & Ready.
Don Barnett, CEO of San Francisco-based Sun Basketstated, “Sun Basket continues to innovate in order to adapt to consumers’ growing desire for a quick dinner solution, with taste and nutrition at the forefront,” … . “The launch of Fresh & Ready meals further emphasizes our commitment to offering healthy, high-quality options for those looking to maintain a balanced diet even on their busiest days. Now more than ever, Americans are looking for an alternative to cooking seven days a week, and this extension is our fastest meal option to date.”
If you have gone back to work, are tired, but want to “eat clean and feel great fast” you just might want to try Sun Basket grocerant niche Ready-2-Heat meals. Those meals can be cooked in an oven or microwave in as little as six minutes, and that particular product accounted for nearly half of all Sun Basket orders in the first half of 2020, Meyers said. The grocerant niche is the right track for food sales growth.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869