Wawa intends to offer drive-thru service for the first time at a new store. So just what does that mean. Well according to Johnson it is the next level of service that Wawa is exploring extending to its customer based in an effort to expand fresh food and beverage sales while garnering new customers.
The new drive-thru location have three parking spaces reserved for curbside pickup as well. While the drive-thru hours would run from 6 a.m. to 8 p.m. for a limited menu of food and beverage items, including hoagies, Sizzli breakfast sandwiches, soup, coffee and smoothies to start.
Wawa said the new unit should be open by the end of this year. Its reported that the current planned model for the drive-thru will allow up to 19 vehicles to line up at an 88-square-foot drive-thru window.
Terri Micklin, Wawa’s head of construction stated “We are hoping to learn from the layout, workflow and traffic flow at this location, as we continue to explore alternatives for longer term application to our stores post-COVID-19,”. Note to accommodate the drive-thru, the site will have a smaller number of standard parking spaces and fuel islands.
Wawa predicts that 30 to 50 percent of the store’s customers will utilize the drive-thru. Who are you selling what and how? What can you learn from Wawa? What is your AUV’s? Can you compete with Wawa?
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